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Friday, January 04, 2008

Accurate Hotel Reviews and Index Rating

The ABC News program 20/20's Jan 4th edition has a feature on hotel website ratings systems. The online article is here. They mention how reviews are gamed by hotels and their guests. Hotel owners may write positive reviews on their own property and negative ones about competitors. They may also give incentives to guests for them to write more positive comments.

AllStays.com uses TripAdvisor for it's reviews. We have had the option to use reviews from other major sites like Travelocity but found the reviews aren't as plentiful or as good of quality. The general travel websites are easier to "game" when it comes to reviews. We simply want to provide the best option available to our travelers.

We assume that reviews are going to be false by a certain percentage. And if you ever read the reviews, you'll see that people can be a bit crazy as well. They may criticize a Motel 6 for not being like a Four Seasons. Most of the time, you get pretty close to what you pay for. Other times, the hotel is deceitful with their own promotional items, like their website.

With the assumption that quantity and time tends to bring the truth to the top, we implemented a color code for our "Reviews" on each hotel. We believe this system makes it a bit easier on research to weed through the massive number of hotels out there. We recommend reading the reviews yourself but we want to help you find the better places and avoid the bad apples. If it is green, the property has an overwhelming number of positive reviews. If it is red, you need to use caution and there are many negative reviews from past guests. If it is plain or grey in color, we haven't found enough reviews to say it's a safe positively or negatively rated hotel. This neutral rated hotel may be absolutely great or it may be terrible. Or maybe it just opened recently. We just don't have enough information on them yet.

Do you think this helps you in your research? Let us know here or privately.

Labels: hotels

posted by - A at 5:28 PM

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